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It's all about

the narrative

Let's be honest

Crafting powerful stories for big audiences

We are thrilled to be at the forefront of a future where brands create content that genuinely enriches lives.

At chapter we are all about long format storytelling. After years of being inside the rat race to the bottom, hunting to trim down any possible seconds of a brands commercial message, we now feel it's time for something different.
We strongly believe that by providing consumers with truthful, insightful and fun to watch content you can form a much stronger connection. It's time to not just solely provide them with the information you want to send. But think from their perspective about the type of content they are interested in. And while doing so, do it in the most honest, truthful, vulnerable and insightful way possible. That's the advertising world we aspire to live in.

Trusted by

In a nutshell

At chapter we are all about long format storytelling. After years of being inside the rat race to the bottom, hunting to trim down any possible seconds of a brands commercial message, we now feel it's time for something different.
We strongly believe that by providing consumers with truthful, insightful and fun to watch content you can form a much stronger connection. It's time to not just solely provide them with the information you want to send. But think from their perspective about the type of content they are interested in. And while doing so, do it in the most honest, truthful, vulnerable and insightful way possible. That's the advertising world we hope to live in, in a few years.

Why we exist

We are living in a remarkable time, a tipping point in history. We are confronted with an ecological crisis, a political deadlock and we must adapt to the ever-accelerating digitalization of society. This contributes to an increasingly complex world, where social media dominates the narrative, resulting in a significant decline in social cohesion. Now more than ever, this situation fosters in us a strong longing for depth, nuance, and connection.

branded documentary

Tri

Another Way of Working

Tri is a company that has been swimming against the grain for 21 years by putting their people first. As simple as that sounds, the implementation is very complex and requires perseverance. Because if you implement this seemingly simple idea in detail, you will see that you have to change your entire business model. Because if people come first, it can never be the customer or making a profit.

music documentary

Dedication

Dedication is a music documentary starring no nonsense guitar virtuoso Pablo van de Poel. Love and dedicaton take centre stage. Love by parents to their son. Dedication by an artist to his roots. But most of all, it is a loving close up of a musician's total devotion to an incredible device which allows him to speak: The Guitar

🎧 narrative podcast

Het Nieuwe Geld

Seizoen 2

An investment in cryptocurrency led Reinjan to become captivated by the financial market in 2016. Five years later, he thinks he sees the undesirable symptoms that he observed in himself on a large scale in society. With 1.9 million investing households, a quarter of the young people involved in crypto, an overheated housing market, and a pension system that has to achieve returns on the stock market for almost all Dutch people, it seems as if we, as a society, are at the mercy of the whims of the market.

branded documentaries

Tesla

Customer Stories

Tesla drivers are extremely passionate people with more than often remarkable personal stories. We have had the pleasure of traveling through Europe for a few years to meet some of them. It took us to Sweden, Norway, Belgium, Luxembourg, and Italy.

Why tv commercials are getting more boring every year

Something snapped. It wasn’t anger anymore, no frustration, no desperation. I had long surpassed those stages. I admitted defeat. It must have been about five years ago when I was in the editing room for a commercial for a major pharmaceutical company. Right from the start of the project, the advertising agency indicated that the client tends to approach things in a very data-driven manner, has a rather hierarchical organizational structure, and there seems to be little affinity with creative processes. A reality we often face, so not necessarily something to be alarmed about.

Shell Recharge Solutions

A global rebrand and launch campaign to encourage drivers, businesses, OEMs, cities and local governments to switch to electric. From dawn to dusk, the film centres around one day in the lives of customers and partners.

Sire

Laat jongens jongens zijn

Boys and girls are equal but not the same. Educators in the Netherlands sometimes overlook the fact that boys develop and learn differently than girls.

branded documentaries

Dopper

The Wave

Simple everyday actions. That’s all it takes to prevent large amounts of single-use plastic from entering our oceans. You won’t be just a drop in the ocean: you will be a drop in a massive wave. A wave powerful enough to turn the tide. Forceful enough to wash away the plastic trash. A wave with enough impact to actually save our oceans. 

Alpha

Alpha tells the story of a relationship between a mother and her son which is at odds. Vera, a single mom, has lost control of her adolescent son (Chiel). And Chiel, in return, can't find himself in the radical religious convictions of his mother and resists to it. Tonight the pastor of the church comes by, but for whom and why?

The podcast does not exist

If there's something I have trouble with, it's the word 'podcast'. Not because of the spelling or pronunciation, of course, there's nothing wrong with that, but because of the expectation that the word creates. For most people, it still subconsciously stands for a (somewhat cheaply produced) hour-long conversation between two celebrities, friends, or colleagues. Preferably made 'in the spare time' and accidentally grown into a tight-knit ‘community’.

📖 11 minutes

AI: conflict between impending content avalanches

If this is the new world we are creating with AI, we are about to face an avalanche of soulless content of unprecedented scale in the short term. It will be a race to the bottom. This is the eerie feeling that has been creeping over me since Friday.

In a nutshell

Paragon

A film for menswear fashion designer Mirte van Wijngaarden’s new collection Paragon.

Chef'Special

Chef’Special is a five-piece popband from the Netherlands with a unique blend of hip-hop, rock and reggae. Since their formation in 2008, Dutch band Chef’Special has released four albums and toured extensively across Europe and the US. A huge part of Chef’Special’s success are their already legendary live performances in which the audience is as vital to the experience as the band themselves.

DeWolff

Discover 'Will o' The Wisp', a riveting audio-visual experience that seamlessly merges folklore and musical artistry. The band declares that this track, inspired by a folk tale about a mysterious light that hovers above marshlands, is one of their favorites from their latest album. The atmosphere of the song is profoundly influenced by the Peter Green era of Fleetwood Mac and Santana.

narrative podcast

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When was the last time you cared about an advertisement?

We stand resolute in our belief that brands and advertisers must revolutionarily change the way they look at content creation to retain their sparkling relevance in the future.

Blogs

How Our Organization Improved Web Accessibility (Case Study)

Understanding the CSS Grid Layout Module

A Beginner’s Guide to UX Design

Blogs

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Designing Better Error Messages UX

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UX Checklists For Interface Designers

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The Designer’s Guide to Figma

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Let’s get started

Let’s get started

Let’s get started

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