branded documentary
24 minutes


Another Way of Working

Tri is a company that has been swimming against the grain for 21 years by putting their people first. As simple as that sounds, the implementation is very complex and requires perseverance. Because if you implement this seemingly simple idea in detail, you will see that you have to change your entire business model. Because if people come first, it can never be the customer or making a profit.

Founder Gert Smit is stepping down as chairman of the board. This documentary aims to continue to tell the company the philosophy he once put down 21 years ago.

Internal communication

24 minutes

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