Explanatory productfilm
2 minutes



In the ever-evolving world of finance ING faced a significant challenge. They needed to explain the intricacies of tokenization, a complex financial product, to a broad audience. As a leading financial institution, ING recognized the importance of simplifying this concept to make it accessible to individuals from all walks of life.

In this film, we delve into how ING set out to provide the ultimate shopping experience for their customers by eliminating unnecessary hassles. Enter merchant tokenization – a seamless, fast, and secure method that revolutionizes payments and enhances the entire shopping journey.

Tokenization eliminates the need to store sensitive bank details, making it a game-changer for both recurring customers and businesses. Not only does it enhance the overall customer experience, but it also boosts transaction approval rates, resulting in more successful conversions. It's a win-win situation for all parties involved.

The groundbreaking payment solution showcased in this film embodies the future of online and in-store payments. By empowering businesses and customers alike, tokenization paves the way for a smoother, more secure, and delightful shopping experience. Join us on this captivating journey as we unveil the transformative power of tokenization, brought to you by ING and expertly captured by our production team.

Reinjan Prakke

FCB Amsterdam

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